It makes sense to make many of your posts more personalized, especially when referring to the audience or attempting to relay information about growth and achievements. It can show the audience that you value them as customers and as individuals who are willing to support you. When it doesn't make sense to make personalize a post is when speaking directly as the company, in things such as a promotion, a sponsorship, or an advertisement.
For my business personalizing my posts would be a great tool. As going into streaming and the online marketplace, one thing consumers and viewers respond too is honesty, especially when it comes to honesty in who you are online and interacting with the public through your business.
Many online personalities personalize nearly all of their posts as they are their brand. From speaking about how a sponsors product has directly benefitted you in your life, to what is going on in your personal life because of your work and often the gratitude that it brings to have those fans following you. Showing who you are through your posts is the most beneficial way of going about this business.
Other businesses that struggle with this type of promotion is honestly corporate brands and big businesses. Wendy's is famous online for their twitter because a social media rep working for the company went about having some fun through the corporations company account and luckily for them it worked out. But, there are countless examples of other businesses attempting to copy that formula and it coming off as incredibly disingenuous or like that one gif of grown man Steve Buscemi holding a skateboard and walking up to you saying "Hello fellow kids."
Personalizing your post will benefit your streams so much I agree! Also I think lighter text on your blog would be a little better, it is kind of hard reading your post.
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