Post Reach:
1. Reach on your posts is broken down by Facebook itself into 3 different categories, Organic, Paid, and Viral. This is important because it tracks how many people have viewed and can view your page, in terms of how many people your posts and product can reach using Facebook's built-in algorithm, the same as other social media sites.
2. The tracking that these sites do can help you see how you can improve your posts and page to work better with the algorithm and culture at large, allowing you to build further engagement with more people.
3. I believe the metrics that your posts bring in and what you can learn from what works and what doesn't better help the business craft a better page and hopefully a better product. Because of the real-time view of your peaks and how that reach affected your engagement, you can get a better view of what the customer is looking for and thus fix your product or page to better meet the customer's interest.
Post Engagement:
1. Engagement in your posts is important because it has multiple positive outcomes. More engagement, leads to further reach and natural growth of the businesses, as well using the metrics shown on these sites you can learn and develop from what people do engage in your sites or products.
2. We can learn how to fix or improve so as to reach higher engagement and further reach.
3. Someone can use Facebook's built-in metrics to see specifically how a promotion has done, what has worked in the past, and what can work even better in the future. We can see what the public interacted with and what they didn't.
Facebook Posts I commented on:
https://www.facebook.com/Purple-Tsunami-Clothing-106775132195823
Sources Used:
Druce Rebecca, "Facebook Post Reach Explained", March 24, 2022, https://www.quintly.com/blog/facebook-post-reach-explained
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