Week 4 Part B: Defining YOUR Target Market

Week 4 Part B: Defining YOUR Target Market

    My target market for my live streaming business is teenagers and College students. Younger folk with like-minded appeal and comedy to that of my own. I wish to promote the business online through clips of longer streams on Tiktok, Twitter, and Instagram and cuts of videos posted on Youtube. The plan is to promote myself to gain the attention of other streamers I watch and would want to collaborate and work with, leading to a growth in audience and hopefully breaking into other spaces like Music and Film. The person I wish to market to specifically is someone in their teenage years to early twenties with time to watch streams, play video games, and has an interest in Anime, Television, Music, and Movies. As well as someone who does or has spent a lot of their time growing up on the internet and is well versed in different cultures and communities online. In most cases, the same market that a specific television show or video game is advertising toward would be the same one I would need to advertise toward and piggyback on to grow. As I've seen in my own time spent online, the best way to get someone to check you out on Twitch or Youtube is to play or talk about a game they are already interested in. Test cases like Game Theory using the "Five Nights at Freddy's" games to grow themselves exponentially early on in their Youtube career, PewDiePie using the "Amnesia" series to grow and now being one of the biggest YouTubers in history. Or even more recent examples like Tyler Blevin's or as he's more commonly known as "Ninja" launchpadding (no pun intended) himself into stardom because of "Fortnite" and "Dream" a massive creator and streamer building himself up using "Minecraft". All of these examples grew because of the interest from the series they hopped on and managed to keep the audience attached to themselves past the relevance of the series they became known for, for the most part. Keeping up with trends is often a losing battle, however, as relevance and interest comes and go at the drop of a hat online today. As interest may start waning, the best course of action however is consistency. As most of the biggest personalities online, keep up a schedule to an almost religious degree of importance due to that being what the algorithm on most sites beckons from you.