Week 2 Part A: Communication Between Business & Consumer
Social media has changed the way businesses interact with the general public by now having the ability to listen to their customers directly and having more of a reason to respond due to the interactions being public. It is significantly easier than it was even ten years ago, with now being able to post about a problem, and more than likely someone on the marketing team for the company will reach out and want to help fix your problem, so as to keep the company name clean and reputation with the public in a good light. As opposed to back in the day, when you would often call or send in a letter and hope that if they did respond they would even have a way of helping you, which often wasn't the case.
I looked up reviews for the Nintendo of America company, as it is a business after my own heart. Looking them up on Glassdoor.com, many of the reviews highlighted the competitive nature and pleasant work environment. While the negative reviews were often due to the age of the company itself as many of the management has been there for often over twenty-plus years. This bled directly to looking at the engagement on Twitter with many of the fans discussing upcoming releases, game theories, or fanart from past releases of beloved titles. The negative side of the engagement was often centered around Nintendo's lack of communication with fanbases, besides announcements or updates for products. As they often ignore criticism and are as well known in the Gaming space on Youtube and Twitch, Nintendo isn't the most friendly when it comes to uploading or streaming videos of their products past and present. Many of the reviews for their games and services are stellar, highlighting creativity and exceptionalism in the art they produce. While many of the critiques are based on their lack of communication with problem fixing and constant discontinuing of past products that make it nearly impossible to find a game or system that is from a previous lifecycle.
When writing a review myself I try to stay fair and give an honest critique on the product if I had a negative experience with it, but give as much praise as I can if I ended up enjoying it or finding it useful. I ordered back in 2020 a pair of shoes from Drip Creationz, a small apparel brand I found through social media. While the wait was long and I called twice to ask if my order was sent out, I received constant updates after to reassure me of their delivery. From manufacturing, shipping, and delivery up until I got the shoes, they were incredibly attentive and helpful. So much so that I still wear them to this day. Afterward, I commented on the ad I saw on Tiktok and spread it around to my friends and family about how great the process and product were that my best friend ended up buying a sweater from their website as well.
If it were my own business I was attempting to promote. I would attempt to read as many of the comments online and on forums or email as I could to get a good idea of what the general public thought. I think looking through mentions on Twitter, reviews on Yelp, and comments on Instagram or Tiktok would be extremely helpful in finding out what I could do better or what I could fix to have the best engagement with my customers and keep them around.
I decided to leave a review on my local Gamestop as I love the workers there and many of the offerings that they have are relatively cheap when it comes to reselling used games.
https://www.yelp.com/biz/gamestop-oceanside-2?hrid=YwBvZl4fXV3jfMw2FZQpZg&utm_campaign=www_review_share_postreview&utm_medium=copy_link&utm_source=%28direct%29