Wednesday, November 30, 2022
Monday, November 28, 2022
Week 14: Social Media Management Tools.
Research:
Many of the different management tools are great in what they offer, the only issue being the price and the capability of how many users or profiles they allow per service. Luckily, I am only workiing with myself so I don't have to worry about getting multiple accounts or paying extra. The first site I looked into was Hootsuite. While it has the best analysis for your analytics and a good price range compared to the others, it does get weighed down by microtransactions to compensate for the free to low price. However that free price tag is a good bargain if you don't mind spending a bit more to access additional features.
The second tool I looked at was Buffer. It as well has a free sign up and a great price if you're on a budget. The only real downsides are that it doesn't integrate super well with platforms beyond the basic ones (Facebook, Instagram, Twitter, etc), as well the fact that there are only 3 profiles allowed on a free plan. Narrowing down its helpfulness quite a bit.
The third tool I looked at was SocialPiolet this one unfortunately did not have a free plan, but even the cheapest option at $21 a month had more than enough to offer to be worth the payments. 10 Social Media Accounts for one user and with a two-week trial. For a paid tool it has a pretty good amount of features available for the price tag and getting even better with more accounts and users at higher prices.
Personally, I would use Buffer for my personal accounts as it seems like the best option on a budget. While, one day moving up to something like SocialPiolet would be great when working with a team or business.
Wednesday, November 16, 2022
Week 13 Part A: Online Advertising - Analysis of the Marketplace
1. Look for examples of advertising or sponsored posts on FaceBook, Instagram, and other social media. What draws your attention? What is their call to action? Do they use imagery and is it effective? Which ads are annoying? If you click on their link what did it go to?
2. Compare the impact of traditional advertising (in newspapers, magazines, billboards, radio, TV, etc.) to advertising done on Social Media. Which seems more practical to you?
3. Some online advertising seems more similar to traditional advertising, not dialing into the individual consumer's tastes and search patterns. Where do you see this? Some become almost too dialed into what you have researched in the past. Does this feel intrusive at times? Or helpful?
1. What typically draws my attention to ads on social media are the colors and the use of intellectual properties I am familiar with. Their calls to action are typically that they are on sale or they will sell out soon so you should go to the webpage and buy it now. They often use imagery of anime or superhero characters to draw my attention, and it works most of the time. The ads that are annoying are ones that have nothing to do with me or tailor to my personality, just generic brands with boring imagery and wording. Clicking on the link on Instagram usually opens up a tab on their webpage directly to a list of products.
2. Comparing traditional marketing and social media marketing is often like comparing apples to oranges. Due to how different they are, while Tv, magazines, and billboards will allow a big group of people to see you often in a large metropolitan area there is still a small number of people that will follow up on the message. Leaving your target audience often in the dark or missing out on your product or service. Online, however, you can exclusively tailor your ads and messages to people that you directly wish to target using tags and the options given by most websites. Even better, typically at a lower price than a huge billboard or Tv commercial.
3. While yes, tailoring your ads to the specific user is extremely helpful and can have a good turnout on whatever it is you providing. It can very well, get lost in the noise if it is too generic or equivalent to a quick tabloid on a magazine. On Instagram and Tiktok it is still very likely you will run across a majority of ads that don't have anything to do with you and are just attempting to sell a product you aren't interested in, but it is as well a double-edged sword. As we've seen the consequences from Facebook and Amazon of what it is like to be too in-tuned with their audience. Tracking personal data and generating ads and messages to specifically target an individual can very quickly go off the rails and have dire consequences in real-time. Often leading to the user feeling almost spied on by the companies for things that they are being told they will like.
Thursday, November 10, 2022
Week 12 Part A: Using Business Specific Online Tools
Saturday, November 5, 2022
Week 11 Part B: Marketing with other social media
Wednesday, November 2, 2022
Week 11 Part A: Marketing with Twitter, TikTok, Google for Business, LinkedIn, and more
Week 17: Wrapping it up.
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