Week 3 Part B: Developing a Brand
The brand I'm going to work towards creating in the future is one for myself, I want to work on becoming a streamer, and influencer and get into the fighting game community online. Creating a logo, picking social media, and attaining sponsorships and collaborations online. Using myself as the face of the brand and growing organically through social media, luckily I have a blueprint already, and that is that my mother who became an influencer last year and has been doing great work promoting herself through Instagram and Facebook, allowing her to go on trips to different countries to promote her psychology-based mindfulness brand and therapy sessions.
My brand is going to be based on me and my personality, as I will use myself as the face of the brand, with a logo of a cute little anime bear with the template of that one Elmo meme where the world is on fire as a background. I will grow using Twitch, Youtube, Tiktok, and other online marketplaces and social media sites to market myself and gain sponsorships with brands after reaching the threshold on sites like Twitch and Youtube for payment.
To gain brand recognition, I will attempt to post on a regular schedule at least 3 times a week on every social media platform and attempt to promote myself to people I know, like friends and family. Using clips and videos cut from longer livestreams to boost on certain video sites, as well as collaborate with other creators and people in my sphere. Interacting with already established creators and influencers to attempt to bring in those fans, and have them check out my page and products. Going to live events as well and interacting with those in the public to boost, not just the brand but recognition as myself the face of the brand with positive interactions and merchandise.
Merch will be the last thing on my list to get right. As seen from creators like "VanossGaming" and "Tyler The Creator", the recognition from Vanoss' hoodies or shirts helped identify other fans of his work. As well, Tyler's "OddFuture" clothing brought in tons of money from recognition as not just a staple of "Zumiez" clothing store, but cool and stylish looking clothes as well, learning the lessons from that he even ventured off to create his "Golf Wang" clothes that are still seen worn by younger people and trendy influencers online. using something similar I would attempt to learn from their past work, and history to build a recognition for my clothing, so fans have something to look out for in other people and relate in their interests or bring in more people who already like the clothes to look into my other work.
In total, through a consistent schedule, a recognizable logo and brand through online use and clothing, as well as constant outreach to other well-known and established creators I will attempt to build myself an online business, marketing myself and my influence in the online sphere to gain recognition and sponsorships so one day I can live comfortably and own a media business to help out other creators attempting to get their start in an online space by travelling all over like my mother does right now, giving seminars and speaking to people in the public to give them ideas in how to achieve their dreams.
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